Traditionally, if you wanted to install Google Analytics or a conversion pixel you would have to send it to your developer or IT department and watch the clock. With the arrival of tag management systems, this sort of reliance on developers has become a thing of the past. Tag management systems such as Google Tag […]
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5 CRO mistakes you may be making and how to fix them
So, you have a feature packed a/b testing tool, you have run countless tests but as time goes on your conversion rate doesn’t seem to be shifting. Suddenly, all of your time and effort is starting to feel wasted and you’re beginning to get disheartened. What’s going wrong? If you are not seeing the results […]
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A Digital Marketer’s guide to the chrome developer tools
Ever wondered what’s under the hood of your website? Beyond curiosity, there are many good reasons why digital marketers should be using the Chrome developer tools (known as ‘DevTools’ by Google). In this guide, I am going to run through some great features of the developer tools that I use on a day-to-day basis. Getting […]
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